Lucky Duck Wines
Challenge: Wal Mart wanted to develop a new line of critter wines (retailing at $3-$5 per bottle) to address the rising trend of wine consumption among young adults. The challenge consisted of demystifying wine among a target who did not typically associate the category with casual drinking and tended to feel intimidated by varietals.
Solution: The design firm developed a positioning around the idea of ‘fun times’ and developed a name (Lucky Duck) and packaging design that spoke to the idea of making wine accessible, fun and quirky. The wine range was initially introduced across five varietals: cabernet, malbec, shiraz, chardonnay and sauvignon blanc.
at 9:23 am
This past year I have had to go to Maine and have found that the Chardonnay Lucky Duck white wine has become my favorite. The problem is that it is not available in Nova Scotia. Do you know if I could order some for my home.
With thanks,
Ellen
at 2:04 pm
Is Lucky Duck Shiraz a low sulfite wine?
at 1:20 pm
Tempranillos and Malbecs have been favorites of mine for many years, so my curiosity was piqued when I discovered Lucky Duck varietals at such a low price point. My verdict: not at all bad, especially at about half the price one would normally expect to pay for a Spanish Tempranillo, or an Argentine Malbec.
at 6:18 pm
I was in love with a very expensive bottle of moscato wine…I tried lucky duck recently…..one word……DELIGHTFUL! !!! this is by far my new favorite wine!!! Wonderful in every way!
at 6:23 pm
I live in the Binghamton, New York area (13850) and have been traveling to Virginia and buying Lucky Duck Wines down there and bringing them North. Can you tell me if the Vestal, New York Wal-Mart (13850) carries these wines?
If not, where in the Binghamto area (13902) can I purchase these delicious wines>
at 6:24 pm
Where can I buy Lucky Duck Wines in the Binghamton, New York area?
at 10:37 am
my wife got this from Walmart. lucky duck shiraz and i have to say its not bad.Looking forward and trying there Malbec.
Paul
at 4:00 pm
We have tried three of your Lucky Duck Wines.
I was impressed because I saw they were from Germany, Argentina, and Spain. However it seems they must have been “watered down” on the way over.
The Italian restaurant owners used to do that years ago; you must be ordering from similar people.
Lucky Duck is quite a poor substitution for real wine.
Regards.
Raffaele
at 3:36 pm
I love these wines. They surpass Yellow Tail and Cavit, by a mile. Love them! Only Walmart carries them so far as I have found, which is sad, but I’m spreading the word around so maybe other retailers will start to carry them.
Nancy
at 5:29 pm
Lucky Duck Moscato = delicious!!
at 5:23 pm
One Friday afternoon I was looking for a bottle of wine to try. While shopping at Walmart for cat food I stopped by to see what was being offered. I selected the Lucky Duck brand, Argentinian SB and was I a lucky duck. Nice job, I will try the rest…..
at 2:25 pm
I opened a bottle of Lucky Duck Malbec Argentina today. I had trouble getting the cork out and it appears there was a double cork in the neck of the bottle which broke my wine opener. The liquor store told me they never heard of a double cork in a wine bottle, one on top of the other. I guess I was lucky I didn’t break the glass bottle on my hand.
at 4:12 pm
I love lucky duck wine!!! I moved to KY, and they don’t sell it here!!! Can I buy it online anywhere??
at 4:13 pm
I love lucky duck wine!!! I moved to KY, and they don’t sell it here!!! Can I buy it online anywhere??!!
at 3:01 pm
Can I get Lucky Duck in the state of OK or AR or KS by chance??? I cannot find anything to tell me where they sell it. Or could it be purchased and shipped somehow? Thanks!
at 11:58 am
Are you kidding? I must have been the proverbial “lucky duck” and gotten the 1 bad bottle of wine out there. I recently purchased Lucky Duck tempranillo. I do honestly believe it is 1/2 water and 1/2 wine. I was extremely disappointed and would never recommend this product. I guess you do get what you pay for.
at 12:59 pm
We are wanting to serve Lucky Duck for my daughter’s wedding. Can we order the product or can we ask our local Walmart store to order it for us. We live in Arkansas. LOVE THE WINE
at 3:11 pm
I am thankful to the folks who have commented here as I am not too knowledgeable about wines.
One Friday evening I picked up a Lucky Duck Shiraz (other red wines give me a headache), wife and I absolutely loved it – we finished off a bottle (a small feat as wifey dozes off after one glass) – we discarded the bottle.
It does not leave a terrible hangover – that is why on Saturday morning I was able to dig through my dumpster to search for the bottle so that I could find the name out.
Now, after one year I have learned the name – Yes sir – Lucky Duck it is. I am so lucky to get it as it taste better than that $25-30 bottle wine.
at 9:40 pm
I buy Lucky Duck S.B. at Walmart in Dixon, Ca. As I’m not up there as often now can I order it on line?
at 1:17 pm
Can you please tell me where I can find Lucky Duck wines in Colorado. I am in the 80516 area code and have not been able to find it here. I relocated from IL and then CA and was able to get it at Walmart but cannot get it in CO.
at 4:48 pm
What a great price for those of us who like a whole bottle to ourselves sometimes! Pretty often in my case, I’m not a lush but I will be at these prices! I liked the Malbec, one of my favorite reds, it’s so,so, drinkable, But the Riesling is GREAT love it! I will be buying them out! I can’t wait to try the other as well! Good job Lucky Duck! Everyone at all incomes should be able to enjoy wine.