Corrido Tequila

The following is from Tequila Corrido and the meaning of the name.

The Corrido

Similar to a ballad, the Corrido is a poetic, musical form developed in Mexico that specifically rose from a “border culture” along the lower Rio Grande region, primarily between the mid 1800s and the 1930s. The Corrido became known as “musica de la frontera” (border music) because it was especially popular along the U.S.-Mexico border regions. The Corrido continues to be popular wherever Mexicans and Mexican Americans live. The traditional, historical Corrido often memorialized those that stood up for their rights when faced with conflict from unjust authorities. Corridos related events and exploits of famous heroes, courageous deeds and tragic deaths.

Borders, Bootleggers and Bandits

The Corrido took on a special significance about the men who smuggled tequila into the United States during the 1920s and early 1930s. Tequila smugglers of the time were called tequileros and the Corrido often related stories of how these men risked their lives against their old enemy, the rinche (Ranger). During these times many people felt the act of Prohibition was unjust so the tequilero was often looked at as a hero on both sides of the border by either culture.

Poco-A-Pocquito

Poco-a-Poquito (little by little) is the name of the painting pictured to the right. Painted by famed Mexican artist, Jesus Helguera in 1939, depicting a proud Mexican guitarist serenading a young woman in the approaching moonlight. Like no other, Helguera captured a deep, proud and rich history of Mexico with epic images of Aztec warriors and events. Doing so with striking images of beauty and reflection with a sensitivity impossible to convey with words. With skillful, deliberate strokes Helguera captured the passionate depth of a culture. Iconic symbols of Mexican folk lore, like the musical form of the Corrido or tequila, Mexico’s national drink. We’ve proudly emblazoned this wonderful painting on boxes of corrido tequila to symbolize our effort to produce premium tequila with the passion and mastery that Jesus Helguera displayed in his art.